How to Build an Empire with Digital Marketing.

Yes, you read it correctly. You can build an empire with Digital Marketing. Let me tell you How??

In this article, I am going to talk about how to build an empire with digital marketing. Here is the article which answers all your questions. You Just need to follow some simple Fundamentals of it. That’s it. This article will be useful for Digital marketers, Students, bloggers, entrepreneurs.

Mindset

• “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” — Jeff Eisenberg.

What are the basic things you need?

Mindset!!. See if you want to make an empire then you have to think like a king. Yes, it’s all starts with the correct mindset. You have to believe in yourself that you can do it, you can build an empire with this. You ``have to think of a bigger picture to make it big. For that, you have to start thinking positively. Keep your approach positive.
Example- There was a man who is ill for many years. His lungs were badly diseased, so his son decided to heal his father. He came to meet him. He told his father that he had met a monk who sold him a piece of the true cross, which he has paid him the equivalent of $500 for it. (He went to a jeweler’s and had it set in a ring so that it looked real.) He told his father that many were healed just by touching the ring or the cross. He inflamed and fires his father’s imagination to the point that the old man snatched the ring from him, placed it over his chest, prayed silently, and went to sleep. In the morning, he was healed; all the clinic’s tests were negative (Believe in Yourself — Dr . Joseph Murphy)

“The mind is just like a muscle — the more you exercise it, the stronger it gets and the more it can expand.”
― Idowu Koyenikan.

Ok, let’s get into Digital Marketing things now.

What is Digital Marketing?

Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes social media email, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

In easy words, Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

The fundamental of marketing.

Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv, radio, and print won’t always work online and vice versa. To be effective at digital marketing, you need to leverage the technologies that fuel online media like websites, clickable ads, and social media profiles.

These include :

1. Search Engines
2. Social Media Platform
3. Content Writing Platform
4. Online Ads Platform
5. Email Marketing Platform

Traditional Marketing VS Digital Marketing

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

Traditional Marketing involves traditional channels like printed media or TV commercials. Up until the development of the internet in the 1990s, traditional marketing was pretty much the only type of marketing. . Anything except digital ways to promote your brand is traditional marketing.

Another meaning of traditional marketing is when people find your business through references or networks and start buying your product or service. It is a conventional form of marketing your brand, which helps to reach an audience with offline modes of advertising.

Traditional marketing still plays an important role in people’s lives digital marketing is just as important as traditional if not even more so. Digital marketing uses every touchpoint of your daily use of the internet to reach you. Digital marketing is quite similar to traditional marketing but just uses digital devices. One can start promoting business through social media marketing. Online marketing is a form of inbound marketing, and its main aim is for customers to find you. Marketing your business through social media channels becomes easy like online organic search, paid search, or reading content online like articles or blogs.TV and radio ads have a very good reach but through TV ads you cannot target a particular customer that is the benefit of digital marketing you can target a particular customer

CATT Marketing Funnel

n= niche is basically a category for which you will be creating content. After selecting n means category you have to put C stands for Content. After putting the content it’s time to grab A stands for Attention, you can do it through various mediums like blogs, videos, posts, webinars. Now you have content and attention then you can build T stands for trust. Once you will build trust then the transaction happens automatically.

Example — So suppose my niche is music.

So now what I will do I will create some videos and then post them on social media. If people like it then they will request me to make tutorial videos so I will take the request of them and start making more videos. I build trust through making requests of them and working on them. So they will trust me and then now it is time for the transaction. So I will launch my training in music as people already know they will do the transaction.

Integrated Digital Marketing

It is a combination of all modules. Basically integrated digital marketing is like using a single language to speak in different situations.

Example- Southwest Airlines has launched an integrated marketing campaign called “Transparency.” The airline uses television, radio, print, and digital assets to demonstrate how customers will pay for things like checked bags, flight changes, and snacks and drinks. It is more convenient for customers to use that site. Because they show then why to choose Southwest over other airlines.

Personal Branding

People want to hear from a person more than a brand because they feel some connection with the person. People don’t connect with materialistic things, they need emotions.

Example- Mahendra Singh Dhoni is a Personal Brand and also a brand ambassador of Indian Terrain — Leading Indian menswear brand, India. Youth adores him so much so they see Mahendra Singh Dhoni wearing Indian Terrain they are more likely to buy it rather than another advertisement of the company.

But let me tell you the important things about personal branding.

1. Personal brands can not be invested in. For example, people can not invest in MSD.
2. Personal Brands can act as an influencer for many other.

Conclusion

This is just 1% of digital marketing. We will discuss this more in my further blogs. Hope this information has been useful to all of you. If yes just drop a comment. Thank You.